“Moye Moye Meme” is a viral sound effect that has taken the internet by storm. It is a chorus from the 2023 song “Dzanum” by Serbian singer Teya Dora. The term “Moye Moye” is a repetition of the words “moje more,” which means “my nightmares” in Serbian. The song is a portrayal of a person at their lowest emotionally, with lyrics that aim at conveying despair and misery. The sound has gone viral on the short video platforms Instagram Reels and YouTube Shorts, particularly among Indians and Bangladeshis. Even if people halfway across the globe don’t really know what the original song behind the meme means, they have repurposed it in comedy to great effect. Most of the viral comedy reels featuring this song veer towards black humour. A typical “Moye Moye” short video will depict a conversation between two people, wherein one will be shown/revealed to be suffering from some issue, or shown to be ‘defective’ in some way, at which point they will break out into the “Moye Moye” dance to stress the sadness of that situation.